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Carlsberg Unveils £240 Beer

Carlsberg has launched Vintage 3 - the third in an exclusive beer trilogy. Under the leadership of Jacobsen Brewery's brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark helped develop Vintage 3. Meanwhile, three artists - Kaspar Bonnén and two artists from the project 'Radiant Copenhagen' - joined forces to create six unique labels that tell the story of what Carlsberg City may look like in the future. The basic recipe for Vintage 3 was developed in Copenhagen; it was then further developed at Kronenbourg Innovation Centre in France and according to Carlsberg, it is the only currently available beer to be aged in French Côte d'Or oak barrels in JC Jacobsen's original cellar from 1847. [...more]

Announcements, Beer, New Products, News

Hop Valley Brewing Company Bottles 3 New Beers

A number of beers are being bottled for the first time by the Hop Valley Brewing Company in Springfield, Oregon, it has been revealed, which could interest those looking at packaging research. This follows the launch of its ales at a pub in the nearby area and the transition will enable home consumers to enjoy its beverages, the Register Guard has reported. Jonas Kungys, one of the firm's owner-partners, stated that the company is new and is simply reacting to demand for its Elias Briggs Cream Ale, Alphadelic IPA and Natty Red Imperial Red Ale. [...more]

Announcements, Beer, New Products, News

Montana Raises NZ Brand Awareness

Pernod Ricard UK is launching the campaign this April with television adverts supported by the recent introduction of new packaging across Montana’s Classic and Reserve ranges. “Montana is committed to continuing to leading development of the New Zealand wine category in 2010. We expect TV advertising to make a million new customers aware of it,” said marketing controller Mathew Bird. “This marketing campaign will really cement our brand values in the mind of the consumers.” [...more]

New Products, News, Wines

Gallo Reveals 2010 Plans For UK Market

E&J Gallo Winery plans to expand its on-trade distribution in the UK this year and its Barefoot brand will be the one to watch, it announced today. The Californian-based family-owned wine producer restructured its portfolio last year, leaving five core brands for it to focus on in the UK and Europe for 2010: Gallo Family Vineyards, Turning Leaf, Redwood Creek, Carlo Rossi and Barefoot. "We are looking to expand our route to market and our on-trade presence and we will heavily invest in the on-trade despite difficult market conditions at the moment," said regional sales director UK and Ireland, Mark Tinsley. [...more]

Announcements, News, Wines

Hook Norton Lights The Way For School

A beer celebrating a school's 150th anniversary has been created by Hook Norton Brewery in Oxfordshire. A Shining Light derives its name from Bloxham's School's Latin motto - Justorum Semita Lux Splendens (the path of the just is a shining light). The school has close links with the local community. "We are very pleased that the family-owned Hook Norton Brewery, founded 11 years before the school in 1860, is supporting us in this way," said headmaster Mark Allbrook. For every bottle sold, 5p is donated to the school's chosen charities. [...more]

Announcements, Beer, News

First Fairtrade Fizzy Drink Launched In UK

Waitrose has become the first UK retailer to sell a fair-trade carbonated beverage - Ubuntu Cola. It is the first cola to carry the Fairtrade mark in the UK and uses fair-trade sugar from the Kasinthula Cooperative in Malawi and the Kaleya Cooperative in Zambia. The Ubuntu Trading Company will donate at least 15 per cent of its annual profits to the Ubuntu Africa Program, which benefits the farmers who grow the company's sugar cane and their families. James Hodgson, drinks buyer at Waitrose, said: "Ubuntu Cola is an example of the great things we can do with Fairtrade, and it is a pleasure to be able to stock a drink which is playing such a positive role in the industry." The beverage is available in 50 Waitrose stores for 59p per 330ml can. Fizzy drinks giant the Coca-Cola Company last month announced that it had agreed to test fuel cells powered by environmentally friendly biogas to power its Odwalla juice packaging plant in Dinuba, California. [...more]

Announcements, New Products, News, Non-Alcoholic

Ocean Spray Launches Blueberry Drinks

Cranberry juice producer Ocean Spray has added two new blueberry drinks to its product portfolio. Coca-Cola Enterprises took over the distribution of the brand last month, so is to be responsible for selling Ocean Spray Blueberry and Blueberry Light, the Morning Advertiser reports. The fruit beverages are available in one-litre cartons that are taller and slimmer than the brands previous packaging and have a new cap for better pouring. A TV advertising campaign will soon be launched, promoting Ocean Spray's beverages as mixers to go with spirits, as well as being a good soft drinks on their own. [...more]

Announcements, News, Non-Alcoholic