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Coopers to brew Bud under Licence?

Coopers, Australia’s largest independently-owned brewer, is hopeful that they will soon be producing Budweiser at their South Australian brewery.

Budweiser is currently imported into Australia and distributed by Premium Beverages. Coopers own an 80% stake in Premium so  – they should be able to avoid any problems with current Route to Markets. As they push toward a key sales threshold of 500,0000 cases in Austrlia, they hope to to arrange a deal with Anheuser-Busch InBev, to brew the beers in Australia.

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Friday, November 24, 8:23 pm

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