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Bacardi launch Music sharing platform

U.K. dance act Groove Armada and global drinks brand Bacardi have partnered on an online mechanism that will harness the power of social network sites to distribute the band’s new EP.The announcement at the MIDEM international music market and conference in Cannes comes nine months after Groove Armada signed a deal with Bacardi. The partnership, for which terms were not disclosed, covers recordings and live performances at Bacardi B-Live events around the world and is part of Bacardi’s global music strategy.As well as being available on traditional download stores on March 2, the new EP will be launched via an online sharing service,, from Jan. 20 for registration. Users who are over the legal drinking age sign up and get to download the first track in MP3 format for free, then to get track two they have to share track one with 20 people, either by emailing directly or using a Facebook app or widget for other social networks.Access to the third track requires track two to be shared 200 times, while users can unlock the fourth track after track three has been shared 2,000 times. However, that figure is for the whole network of sharing, so if a friend shares the track with others who then also share it, all of those downloads are credited to the sharing tally of the original user.

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Monday, January 22, 11:56 pm

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