Link purchase leads to +245% sales growth!
Grey Goose, the Super-Premium Vodka, and Hotel Chocolat, the UK based luxury chocolatier and cocoa grower partnered up throughout December to create a range of ‘winter cocktails’ for World Duty Free customers at Heathrow’s Terminal 3 store.Through this unique opportunity, sales of the Grey Goose brand rose by 245% and Hotel Chocolat’s sales also demonstrated a very strong increase.By blending together Grey Goose Vodka and Hotel Chocolat’s ‘Liquid Chocolat’ range, customers were offered four exclusive Christmas cocktails along with demonstrations and instructions of how to create the ‘winter warmers’ at home.
Tags | duty free, promotions, retail, vodka
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