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Portman forces label change on ICB

The packaging of UK RTD Brand “Red Star Plus”  is being changed to make it entirely clear that the drink contains alcohol after an Independent Complaints Panel ruling.

One of the rules in the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks is that the alcoholic nature of a drink should be communicated with absolute clarity.

Brand owner and distributor Intercontinental Brands has agreed to amend the packaging of its spirit-based drink in consultation with the Portman Group’s Code Advisory Service.

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Thursday, November 23, 12:51 pm

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