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SAB gets it’s teeth into Transylvanian Brewer

SAB Miller has announced that it has acquired a 71% interest in the Romanian brewer Bere Azuga through it’s Romanian subsidiary Ursus Breweries.

Bere Azuga, which produces the Azuga and Valea Prahovei brands, operates from a single brewery located  in the central Transylvanian region of Romania.

Stephan Maria Weber, MD of Ursus Breweries, said:¬† “Ursus Breweries is pleased to add one of the most recognised Romanian brands to its portfolio.”

Azuga has an estimated market share of 0.6%.

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Sunday, December 17, 11:26 pm

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