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China: Operations Manager


To plan and directing all bottle field activities, attaining sales target, evaluating program implementation, results and recommending constructive measures to Region Deputy General Manager to maximize profitable sales volume.

Key Results Areas:
1. Strategic development of  BAP
– Formulate, develop and agree Business Annual Plan with bottler, aligned with overall Company strategy to achieve annul objectives in bottler sales volume, gross margin and brand contribution.
– Get commitment with responsible bottler on BAP.

2. Successful implementation of BAP
– Monitor the sales performance and review progress with the bottler management team on regular basis. Identify potential volume opportunities. Recommend sale incremental plans on the active exploitation of all market opportunities in bottler sales territory.
– Monitor and analyze daily area sales information, competitor activity and market share data, and develop necessary action plans as appropriate
– Work with Region Marketing to assure that the market is properly covered with effective inside and outside advertising.  Ensure that local and national promotions are executed successfully by the bottler in related channel.
– Agree, monitor and control the DME expenses base on agreed sales budgets with bottler. Review and recommend on all funding requests made by the bottler to ensure well spending.
– Perform ITMO checking in the market per week to measure the merchandising execution, cold drink availability, distribution system key indicators and competitors’ capability.
– Achievement of unit case budget

3. Achievement of in-outlet execution targets as defined by company standards
– Support the set up and maintenance of efficient, effective route structure for the bottler territory. Review periodically the sales progress by channels and key outlets in the market.
– Develop an accurate outlet classification and database.
– Monitor product quality within sales territory. Work with Region Technical person to solve the issues of products quality.

4. Develop operational capabilities of subordinate(s) and bottler personnel.
–  Establish professional working relationships with the bottler and key third parties.
– Subordinate coaching and on-job training.

More info here

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Thursday, December 14, 8:52 pm

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