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France: Brand Experience Project Manager

coca-cola-2

1. Contribute, assess and execute a promotional “temps fort” in line with the brand key message, strategy and objectives (based on brand brief), and in cooperation with all services (legal, insights, business intelligence, brand, CCE…) respecting the BP timing & budget
2. Lead or contribute to experiential programs in line w the brand connection planning recommendations (brief, agency selection, project implementation, legal, CCE…)
3. Analyze the results (business and consumer) in cooperation with business intelligence team, brand and CCE in order to develop an experience learning curve.

1.Contribute, assess and execute a promotional “temps fort” in line with the brand key message, strategy and objectives
• Coordinate multi-function project group (inc. agency / CCE / brand / legal / consumer / industrial …)
• Contain label and core visual (for use in outdoor, POS), plus examples for how to creatively build on the promotion e.g. leveraging in key channels, through events, extension opportunities.
• Lead and execute packaging customization process and ensure on-time delivery on-market
• Execute centrally any key elements of the blueprints (including trade, experiential, excluding media and PR communication) which enables optimizing efficiency.
• Ensure efficient use of DME and stick to allocated budget
• Leverage partnerships to enlarge impact of the promotion while optimizing efficiency

More info here

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Saturday, November 25, 5:46 am

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