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Hendrix Vodka finished in a Purple Haze

The two year legal battle between Experience Hendrix L.L.C. and Authentic Hendrix L.L.C., (the companies that own the rights to the Jimi Hendrix brand)  and Craig Dieffenbach and Electric Hendrix Spirits, LLC. the owners of Hendrix Electric Vodka has finally been settled.

Judge Zilly of the United States District Court ruled that Dieffenbach and his associated companies have to pay up to $3.2million in damages for releasing Hendrix Electric Vodka – and passing off on the artists name and image.

Additionally all POS and stocks of the Hendrix Vodka have to be destroyed. Ouch!

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Thursday, November 23, 8:38 pm

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