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Italy: Assistant Brand Manager

coca-cola-2

Provide support to Group Brand Manager in managing and building the Brand entrusted and the related marketing activities to achieve targeted volume, share, contribution and image results.

Job Profile / Essential Job Functions:

• Assist Group Brand Manager in developing a superior knowledge of the Coca-Cola System, Consumer, Customers and Market Dynamics.
• Assist Group Brand Manager in developing superior strategies and selling them to Business Unit, Bottler, and European Management and lead implementation of the approved ones with excellence.
• Particular focus on coordination and timely execution of planned brand activities for Fanta, in collaboration with our Bottling Partner and external Parties
• Provide competitive analysis and secure respect of monthly routines.
• Based on broad business analysis and consumer knowledge, support activities to achieve brand growth, and necessary changes and actions to keep brand growing
• Monitor monthly sales performance and recommend corrective action plans to achieve volume objectives
• Assist the Group Brand Manager during the Business/Marketing planning process
• Assist the Group Brand Manager in managing the marketing expenditure budget of the brand to secure the appropriate execution of the yearly marketing plan
• Assist consumer promotions, packaging, advertising creative, media and marketing research.

More info here


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Saturday, October 21, 3:43 pm

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