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Italy: Assistant Brand Manager


Provide support to Group Brand Manager in managing and building the Brand entrusted and the related marketing activities to achieve targeted volume, share, contribution and image results.

Job Profile / Essential Job Functions:

• Assist Group Brand Manager in developing a superior knowledge of the Coca-Cola System, Consumer, Customers and Market Dynamics.
• Assist Group Brand Manager in developing superior strategies and selling them to Business Unit, Bottler, and European Management and lead implementation of the approved ones with excellence.
• Particular focus on coordination and timely execution of planned brand activities for Fanta, in collaboration with our Bottling Partner and external Parties
• Provide competitive analysis and secure respect of monthly routines.
• Based on broad business analysis and consumer knowledge, support activities to achieve brand growth, and necessary changes and actions to keep brand growing
• Monitor monthly sales performance and recommend corrective action plans to achieve volume objectives
• Assist the Group Brand Manager during the Business/Marketing planning process
• Assist the Group Brand Manager in managing the marketing expenditure budget of the brand to secure the appropriate execution of the yearly marketing plan
• Assist consumer promotions, packaging, advertising creative, media and marketing research.

More info here

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Thursday, December 14, 3:12 pm

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