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Monster Energy to sponsor Valentino Rossi

Hansen Natural the brand owners of Monster Energy have announced that World Motorcycle Racing Champion Valentino Rossi will be sponsored by the brand throughout 2009.

Continuing its global push, the No. 1 by-volume sales energy drink in the United States – Monster Energy – will look to Rossi as a means of delivering Monster’s ‘core’ message to the legions of fans that follow the world’s premier two-wheel road-racing championship.

Mark Hall, President of Monster Energy said: “Going Big has been our motto at Monster Energy for some time and aligning ourselves with Valentino Rossi is about as big as it gets in motorsports,” he added “We feel that Valentino is one of those rare athletes that not only defines his sport, he actually transcends it.”

Hansen claim that Monster Energy is now the Number One branded Energy Drink in the USA by volume.

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Monday, December 11, 7:29 am

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