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South Africa: Business Development Representative

diageo3

The SA market is both developing and fragmented with potential widespread change taking place in the structure of the retail off-trade given the possible licensing of the FMCG retail chains.
The concentration of purchasing power amongst national accounts on off-trade follows the global trend resulting in ever-increasing pressure on pricing, profitability and service.
JV will hold top market positions in categories in which they operate, and can expect stern opposition from the dominant beer and brandy sector in South Africa

Market Complexity:
The SA market operates in 3 main channels
On-Trade
Off-Trade
Main Market

Top 5 Accountabilities

1.Key Performance Indicators (the following KPI’s are indicative, and will be finalised with your Sales Manager upon appointment)
• Secure and maintain targeted distribution of all Brandhouse standard sku’s
• Achieve agreed volume, range, and space targets by customer
• Ensure best presentation of all Brandhouse brands at the point of purchase
• Sell-in category strategies and category management principles, and agree priorities and plans for execution in store to maximise space and visibility of Brandhouse brands
• Brief wholesale bottlers on all Brandhouse promotions and follow through to ensure fulfilment of transfer orders
• Sell-in Brandhouse retail promotions to retailers as per commercial calendar and ensure that volume, distribution, and display objectives are achieved
• Leverage terms of trade for maximum sales, and efficiency of administration, including audit of Long Term Agreements and Trade Marketing Visibility Agreements

2.Journey planned calls to all outlets using DWS principles to review and activate sales driver’s in-store.
3.Track and report on competitor and activity in allocated accounts
4.Responsible for the management all investments in allocated accounts e.g. Refrigeration and other capital equipment
5.Completion and accuracy of all account data,and post call administration and reporting .

More info here

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Sunday, September 24, 3:18 am

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