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London: Marketing Manager

Due to exciting growth a fantastic opportunity has become available for an Innovative Marketing Manager to join this dynamic team in a highly influential role.

You will be responsible for:

  • Managing the development of key market brand plans that will be in line with brand planning guidelines and aligned with global brand plan
  • Developing insight into the European and Emerging Markets and monitoring brand performance, which will be a key contribution to the regional sales performance and the marketing team
  • Communicating brand developments and guidelines to distributors and develop above the line budgets, advertising, communication and media plans and materials
  • Working with the Category Insight Manager you will define objectives and develop appropriate research to gain consumer and market insight for key markets
  • Monitor market and brand performance developing appropriate tracking studies as necessary
  • Setting up and implementing annual brand review & planning process in key markets in line with regional planning cycle
  • Working with Regional, Country and Business Managers you will set priorities and plan budgets. As well as developing regional advertising, sponsorship and communications plans in line with global guidelines & regional sales strategies
  • Adapting advertising to local market needs and developing new advertising as required in line with global & regional strategy
  • Working with Public Relations Managers and local agencies to develop and implement key market PR plan, manage development and launch of NPD in line with global / regional strategy.

More info here

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Monday, October 23, 6:09 am

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