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Texas: Brand Management


Innovation has been and continues to be a strategic growth platform for the Minute Maid Business Unit and is one of the five key pillars for the MMBU over the next 10 years. Because of this, the Minute Maid Business Unite General Manager sees the innovation team is a critical enabler of the division #s long-term financial goals. This position of Brand Manager will help meet these aggressive goals. This is a highly visible role with critical 2009 deliverables. The person in this role will handle projects that are critical to delivering short term results, like 2010 new item introductions as well as help build the pipeline for future new launches. This role interacts significantly with a broad cross-functional team so strong team leadership and interpersonal skills are critical. The ability to using market research tools to make project decisions and draw insights from detailed Nielsen information are two skills critical for success in this role. Overall, this person should have a passion for the consumer and driving business results.

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Friday, January 19, 3:41 pm

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