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Atlanta: Senior Shopper Marketing Manager

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This position is a Sr. Shopper Marketing Manager to work across the Regional TBTs, which are Ahold, Food Lion, HEB, Meijer and Publix. The specific customer assignment will occur later. This person is primarily responsible for driving beverage sales through stores and better connect with the relevant shopper in all in store activities.

The Senior Shopper Marketing Manager will:

* Develop customized marketing solutions grounded in shopper insights and needs of the customer
* Lead integration of customer strategies and plans with brand teams and programs.
* Own and build the marketing relationship with this customer
* Collaborate with the National Sales Executives to drive volume and profit growth with assigned customers.

Function Specific Activities:

Develop, execute and analyze customer-specific extensions of national
program for specific national customers in order to maximize customer
and system value.

Develop and execute merchandise “go-to-market” strategies using market
knowledge (e.g., industry, competitive set, Company needs) and region/
account plans in order to maximize short and long-term growth as well
as channel penetration.

Interact with divisions/customers in order to influence their brand
plans during annual business planning process.

Create a communication plan using various tools (e.g., newsletters,
PowerPoint presentations, face-to-face meetings, video conferencing,
etc.) in order to communicate consumer initiative concepts to
Divisions/Bottlers/Brokers.

Set specific and measurable goals and objectives for a project team.

Direct and execute consumer programs/activation projects including
tracking budget, supervising third parties and agencies, following
timelines and managing team members in order to achieve outcomes as
outlined in the initiative’s project charter and/or objectives.

Write short and/or long-term business/brand plans identifying business
objectives, strategies, key initiatives and performance measurements by
using insights collected from situation assessment, marketplace
information, etc. in order to support division/region portfolio and
brand growth targets.

More info here

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Sunday, December 17, 11:29 pm

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