Brown-Forman has named Mike Keyes president of its North American region operations.

Keyes, who has worked for Brown-Forman since 1991, most recently served as managing director of the North American region.

Before coming to Brown-Forman, Keyes was category manager for Scotch whisky brands at Hiram Walker/Allied Lyons, and held sales and marketing positions with the Stroh Brewery Co.

Louisville-based Brown-Forman  produces and markets various alcohol brands, including Jack Daniel’s, Southern Comfort, Finlandia, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve and Bonterra.

Tags | brown-foreman, Production, spirits, usa, wholesale