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California: Customer Director

coca-cola-2

Position Overview:

Analyzes the small store channel (convenience retail, on-premise and drug) from a consumer, customer, industry and Still Beverage viewpoint.  Develops channel and customer insights, implications, strategies, and marketing programs/initiatives. Consults with key constituents internally (sales teams) and with customers as appropriate, in high impact, strategic customer situations (i.e. annual planning meetings, and account conversions). Leads development and implementation of key channel-wide initiatives, and provides direction to the organization on high leverage opportunities.

• Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, and customer scan data etc.).
• Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support division/region portfolio and brand growth targets for Channel and Top 15 Customers.

More info here

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Saturday, October 21, 3:39 pm

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