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China: Marketing Manager

Position Overview:

1. To lead development of country-level consumer marketing plans for the customer, consisting of strategies for the activation of Coca-Cola branded beverages (existing & new), including identification of optimal beverage portfolio, communication and other occasion-based opportunities for beverages at McDonald’s, based on a thorough understanding of McDonald’s & Coca-Cola business, consumers, competitors, and surrounding market place environment at local level.

2. Due to the worldwide confidentiality agreement that exists between McDonald’s and The Coca-Cola Company, all marketing-related information needs to be retained within The McDonald’s Division.  This role requires an individual with excellent strategic thinking; broad, client & customer and analytical skills as well as the ability to identify, brief and steward, tactical programmes.

3. This position will have ongoing contact with all levels of marketing management at both Coca-Cola, McDonald’s, and The McDonald’s Division Consumer Marketing primarily, secondarily with local ad agencies, and other customer groups. Occasional contact with KO regional operations and marketing groups.

Principle Duties

1. Development of country level marketing plans consisting of key strategies to drive McDonald’s and Coca-Cola’s business ahead
2. Identify potential consumer opportunities and lead KO research & agency resources to validate & quantify opportunities, develop beverage strategies to realize benefits from these opportunities.
3. Business review development, including the identification of McDonald’s key marketing challenges based largely on a comprehensive understanding of McDonald’s management’s perspective and secondary information.
4. Synthesizing relevant consumer studies, business review learning and Brand Plan strategies into persuasive, concise presentation/plans for Coca-Cola and McDonald’s organization to understand the beverage strategies and execute against the strategy.
5. Identification of  new occasion-based beverage opportunities, based on thorough assessment of McD’s and its marketplace and calling upon the McDonald’s Division Consumer Marketing team to share best practices, models and other Consumer Marketing tools directly with McDonald’s Sr. Marketing Management.
6. Leads creative development for Coca-Cola Marketing initiatives and guides agency in execution with McDonald’s or other suppliers to get programs delivered through McDonald’s system.
7. Identify bridge between KO China marketing and commercial plan.
8. Identify opportunities in a changing environment. Respond to customer request and possible changes in strategic direction from the customer in fast and effective way.
9. Interact with TMD Asia marketing group and other McDonald’s division resources. Identify and apply best practices from a number of different markets.

More info here

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Friday, November 24, 10:27 pm

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