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Colombia: Category Management Coordinator


The Category Manager is accountable for defining and putting in place the relevant Sales Drivers to leverage specific category platforms. These roles include both uncovering new category growth drivers and developing the activities to enable the broader sales team to execute against them.
oEnsure Diageo keeps commercial advantage in the retail sector through the supply of information on several aspects, including category sales, profit margins, days on hand, out of stock for all beverage brands.
oHelp to beat the competition by transforming information into opportunities for Diageo.
oWorks under confidentialty agreements, when managing competitors information owned by the retailero Negotiation with Key clients on category management strategies based on CMO principles
oCreation of category management strategies according to client segmentation (by channel, by client, by region) using CMO principles.

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Thursday, January 18, 7:47 am

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