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New York: Manager – Brand Management


Position Overview:

Since 2001, FUZE BEVERAGE, LLC has been reinventing beverage industry standards by introducing non-carbonated drinks that are “infuzed” with real health benefits and antioxidants without high fructose corn syrup or aspartame. FUZE beverages are among the fastest-growing brands in the categories in which they compete. Since its inception, the company has grown rapidly and established itself as an innovative force, launching more than forty new products and line extensions. This spirit of innovation is captured in the FUZE brand’s colorful and artistic packaging, which has quickly become the brand’s signature, and in their unique and complex flavor blends which feature real juice, vitamins, and antioxidants without artificial preservatives or colors.  FUZE is stocking supermarkets and convenience stores with healthy beverage alternatives: Slenderize, Refresh, Green and White Teas, and the Vitalize line. Based in Englewood Cliffs, New Jersey, the company has an energized, vibrant culture, captured in its philosophy:  “Drink Positive. Do Positive.”  FUZE was acquired in February, 2007, by The Coca-Cola Company and is part of its Still Beverages Business, Coca-Cola North America.

• Lead in the development and implementation of brand strategic vision, goals and brand plans.
• Keep abreast of consumer and industry trends to develop powerful consumer insights, brand messaging, programming, packaging and product innovation.
• Develop Innovation strategy on key brand platform/s and lead marketing program development from inception to launch including, but not limited to, consumer research, packaging, media & advertising.
• Work with cross functional team of brand, creative, lifestyle marketing, sales and operations to support development and execution of national and local retail programs, including partnership marketing.
• Lead process of analyzing market trends, syndicated data and consumer research to track performance of the brand to inform sales and marketing team decisions.
• Develop briefs for creative projects (e.g., primary/secondary packaging, label copy, hard/soft pos, website, advertising, etc.) and provide feedback on creative output to ensure it supports brand strategy.

More info here

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Saturday, December 16, 10:32 pm

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