Categorized | New Products, News

Non-Alcoholic Stella Artois launches in Russia

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SUN InBev announces the start of production of non-alcoholic beer Stella Artois at Klin Brewery.

The Company – a j/v between InBev and Sun Breweries of Russia said: “The combination of unique production technologies and high quality ingredients brings the formula of new beverage with the standard taste of classical Stella Artois. The label design of non-alcoholic beer has been also created in the same style and traditions of classical analogue.

There are many occasions in life when the consumption of beer is undesirable or forbidden. The appearance of new non-alcoholic beverage opens a possibility for all beer drinkers and fans of Stella Artois to enjoy it’s well known taste at any circumstances.

Commenting the launch of new beverage, Group Brand Manager Inna Pokhodnya noted: “For our company traditionally promoting responsible drinking of beer the project “Non-Alcoholic Stella Artois” is particularly important. Now our consumers have a chance to combine the enjoyment of the favorite taste with driving a car”.

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Thursday, September 21, 12:32 pm

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