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Switzerland: Global Strategic Projects & Insight Director


1. Strategic Projects:

– Enhancement of our key strategic Value Mapping approach to driving greater return on marketing investments by prioritizing resource investments in markets/ channels that deliver (or have potential to deliver) the greatest return for our business through:

– increased focus against consumer mapping & CBL data
– refinement of model for increased accuracy & reliability
– consistency across zones
– process for update & adjustment/ reprioritization
– Manage integration of key strategic global projects over the next 2 years, including commercialization of enhanced intrinsic core, and phased execution of new CCI (with full IMC)
– Lead internal cultural drive focused on achieving ‘best in class’ productivity levels of DME and OPEX that factor both opportunity and challenge inherent within the JV, including:
– Being selective & disciplined with resource allocation towards driving DMI productivity against
optimized set of investment vehicles
– Leveraging system scale & synergy at Global/Zone/Market level
– Build the right capabilities and embedding a culture of productivity
– Create a relevant benchmarking system to measure performance standard and targets against
– Driving cross organizational synergies and streamline operating processes by leveraging the core capabilities of Nestle & TCCC
– Lead upgrade of existing KBI dashboard

2. Global Insights:

– Lead identification and validation of  consumer mapped opportunities (global/ key markets) by leveraging consumer research in order to identify new sources of volume and value growth
– Monitor external global studies to ensure the organization effectively internalizes trends on consumer attitudes, lifestyles and demographics
– Acts as point of contact for Corporate K&I community in parent companies and global Research Agencies and establish more effective knowledge sharing with the two parent companies.

More info here

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Saturday, January 20, 6:47 pm

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