Texas: Associate Manager
Analyze, develop and implement consumer brand marketing annual plans and contribute to the strategic plan development. Manage marketing budgets in order to reach volume in profit targets. Manage communication to field and bottlers on brand programming and successes.
External Responsibilities
Essential Functions:
- Analysis - Responsible for on-going analysis supporting brand initiatives. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations.
- Project Management – Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler and field materials, and manage agency execution. Assist in all aspects of brand including advertising, point of sale, local programs, national sales meeting planning and promotion development.
- Consumer Expert – Ability to take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand’s unique selling propositions to key stakeholders – internal DPSG departments, field sales, bottlers, retailers and consumers. Ensure trademark consistency in all communications.
Tags | dr pepper & snapple, Jobs, Production, soft drinks, usa
LinkedIn