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Britvic secure contract for Lipton Ice Tea

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Britvic, one of the leading soft drinks businesses in the UK, has sealed a deal with Pepsi Lipton International regarding an exclusive agreement to bottle Lipton Ice Tea. The Lipton Ice Tea range, which is produced in four separate flavours, sold more than six million litres in the UK last year and had good distribution in both the impulse and grocery channels.

Jonathan Gatward, brand director, Britvic, said, “Lipton Ice Tea is a great addition to the Britvic portfolio as the Lipton brand is the second biggest player in the global drinks market. It also extends Britvic’s unparalleled offering to a new sub-category, consolidating our position as the soft drinks company with a broad portfolio in the UK, offering more choice to our customers.”

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Thursday, November 23, 12:40 pm

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