Categorized | New Products, News

Alice White to launch Wines in Tetra Packs

alice-white-chardonnay

Affordable, quality wine now available in re-sealable and portable containers.
It is time to think outside the bottle, and coincidentally, inside the pak. Alice White, one of the United States’ leading Australian wine brands known for its quality and colorful labels, is introducing three of its award winning varietals – Chardonnay, Lexia and Shiraz – in 500 milliliter Tetra Pak(R) cartons. The wines are available nationwide for a suggested retail price of $4.99.

In today’s market, consumers are seeking quality wines at affordable prices making alternative packaging options like Tetra Pak cartons attractive. According to a recent study, nearly half (45 percent) of respondents have never seen wine in a Tetra Pak carton before, but almost half of them (48 percent) would be willing to try it.(1)

“Alice White will be introducing consumers to a new concept that redefines how wine can be consumed, shared and enjoyed,” said Jo Andrews, Alice White Brand Manager. “In the last year, wine in Tetra Pak cartons has grown almost 50 percent in volume sales.(2) We saw an amazing opportunity to extend our core wines into Tetra Pak cartons to meet the needs of todays’ consumers seeking quality and value as well as convenience with less waste for the environment.”

Lifestyle Redefined

Wine in these light-weight, non-glass cartons is easily re-sealable and shatterproof, making Alice White in a Tetra Pak carton extremely versatile and perfect for any occasion in or out of the home. While the vibrant labeling has always made Alice White a staple for parties, dinners and date nights, now it is even easier to toss the wine in a basket or backpack for a barbecue, a day at the beach or a picnic in the park.

Appropriately, these new containers are available at the beginning of Spring when people are taking their activities outdoors and thinking green. According to Tetra Pak, on average, 70 percent of a Tetra Pak carton is made from renewable resource paper. Additionally, cartons use less material, requiring 35-40 percent less trucks to transport the same volume of wine, reducing the amount of greenhouse gas emissions.(3)

New Look, Same Great Wines

Even with the makeover, Alice White still offers the same delicious wines sourced from a selection of vineyard sites across South Eastern Australia, one of Australia’s best known growing areas. The Chardonnay, Shiraz and Lexia – an Alice White exclusive produced from Moscato grapes – are fruit-forward and approachable wines that have received numerous awards and praise from critics across the country.

For more information about Alice White in Tetra Pak carton offerings, along with the traditionally bottled varietals, please visit www.clmclient.com/alicewhiteipk and www.AliceWhite.com.

About Alice White

Introduced in 1996, Alice White has become one of the leading Australian wine brands in the U.S. rewarding wine lovers and adventure-seekers with colorful, easy-to-drink wines. Quality and consistency are hallmarks of the brand which include eight varietals in a fruit-forward, approachable style. Alice White is nationally distributed by Constellation Wines U.S. (CWUS). For more information, visit www.AliceWhite.com.

About Constellation Wines U.S.

Constellation Wines U.S. (CWUS) is the largest wine company in the U.S. based upon sales dollar value. The portfolio includes such brands as Woodbridge by Robert Mondavi, Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi, Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy. CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.

About Tetra Pak

Tetra Pak works closely with customers and suppliers, to provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people around the world. With over 20,000 employees and operations in more than 150 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD,”(TM) reflects our vision to make food safe and available, everywhere. www.tetrapakusa.com

(1) Tetra Pak Usage and Awareness Study: Conducted by Wine Opinions, September 2008 (2) IRI Scan Data, Total US Food & Drug, 52 weeks / January 4, 2009 (3) Life Cycle Inventory Study, Franklin Associates, a Division of ERG, 2006 (packages used as comparison as a 750 ml glass bottle versus a TPA 1 liter)

SOURCE Alice White

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Tuesday, October 17, 8:26 pm

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