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California: Hispanic Sales Representative


The overall responsibility of the Hispanic Sales Representative is to execute MillerCoors’ Hispanic sales and marketing strategy at the local level for both the on-premise and off-premise channels.

Following are some of the core responsibilities of the Hispanic Sales Representative:

Distributor sales and relationship development

  • Responsible for selling products, packages, promotions and programs to specific accounts across all channels
  • Responsible for improving sales performance of assigned accounts with emphasis on targeted product(s)
  • Work closely with MillerCoors Sales Manager – Hispanic Markets to drive customer and solution based selling with Distributors in local market
  • Provide insight and value added solutions to both Distributor and Retail partners

    Business Analysis and Collaborative Planning

  • Works closely with MillerCoors Sales Manager-Hispanic Markets and assigned Distributors to develop annual Distributor Business Plan
  • Identify opportunities for increased efficiency with our Distributor and Retail partners

    In-Market Execution

  • Manage the execution of retail sales standards and goals for assigned accounts and Distributor partners
  • Schedule and execute promotional and experiential events with assigned accounts
  • Work closely with the MillerCoors Sales Manager-Hispanic Markets to further develop MillerCoors portfolio of brands(identifying and prioritizing brand building opportunities for each assigned distributor.
  • Work closely with Distributor sales teams against assigned accounts – ‘ride alongs’
  • More info here

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