PURPOSE OF ROLE:
Increase value of brands in the marketplace through creation and execution of brand strategies that build brand image, create new products, and/or evolve existing product lines to fill trade/consumer needs in the luxury wine category. Contribute to the success of the company by demonstrating thought leadership and brand vision in achieving company goals.

DIRECT REPORTS:
1.Brand Manager(s)
2.Associate Brand Manager (if applicable)
3.Administrative Assistant (if applicable)

KEY RESPONSIBILITIES & ACCOUNTABILITIES:
Include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Strategy Development and Innovation
- Marketing Thought Leader – drive long-term thinking for portfolio or segment focusing on broad business outcomes.

- Partner with Market Insights to drive research strategy for segment; positions segment / portfolio to capitalize on long-term trends and insights.

- Determine white space and recommend strategies to address; make the hard calls on underperforming brands and SKUs.

- Develop “big ideas” to accelerate long-term growth.

2. Business Management
- Actively seeks financial step-change opportunities; develops/gains approval for plans & executes.

More info here

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