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California: Marketing Director – Premium Bonds


Increase value of brands in the marketplace through creation and execution of brand strategies that build brand image, create new products, and/or evolve existing product lines to fill trade/consumer needs in the luxury wine category. Contribute to the success of the company by demonstrating thought leadership and brand vision in achieving company goals.

1.Brand Manager(s)
2.Associate Brand Manager (if applicable)
3.Administrative Assistant (if applicable)

Include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Strategy Development and Innovation
– Marketing Thought Leader – drive long-term thinking for portfolio or segment focusing on broad business outcomes.

– Partner with Market Insights to drive research strategy for segment; positions segment / portfolio to capitalize on long-term trends and insights.

– Determine white space and recommend strategies to address; make the hard calls on underperforming brands and SKUs.

– Develop “big ideas” to accelerate long-term growth.

2. Business Management
– Actively seeks financial step-change opportunities; develops/gains approval for plans & executes.

More info here

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Friday, January 19, 1:18 pm

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