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California: Marketing Intern

wine-grapes

Company
Benson Marketing Group is a leading wine marketing agency providing public relations, direct marketing, digital media and brand consulting services for wineries and wine associations from its offices in Napa Valley and New York. It is the only wine marketing agency with offices in the nation’s media capital and wine capital.

The agency’s mission is to be the preeminent, global wine marketing agency. Clients are located in California and Washington, as well as France, Italy, Spain, Argentina, Australia and New Zealand. Additionally, the agency entered into an affiliate relationship with Vinomio, a wine marketing agency in La Rioja, Spain.

Benson focuses on integrated marketing for most of its clients, combining PR, Direct Marketing, Digital Media and Brand Consulting into comprehensive, focused campaigns. Clients benefit from cross-functional account teams that play to each staff member’s talents, and the opportunities that arise by working with a well-connected agency.

The agency continues to grow, adding new clients and staff skills and experience into a dynamic agency environment.

Nature & Scope of Position
Benson is seeking a motivated, self-directed person who is interested in experiencing the work environment of a wine marketing agency. The intern will be responsible for starting, managing and completing several projects. Additionally, the candidate will participate in weekly staff meetings and periodic brainstorming sessions with the staff to provide a well-rounded experience.

Intern Projects. The agency is looking to refine its in-house mailing and emailing database of restaurant and retail wine buyers in select U.S. metropolitan areas. This project is an integral part of the agency’s upcoming trade marketing programs. It will require working with staff to create the database structure, researching online and print media, data entry, etc. This project will likely take 40-60 hours and will give the intern exposure to how the agency uses B2B direct marketing.

More info here

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Sunday, November 19, 7:58 pm

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