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California: Wine Club Manager

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This person will oversee the development, launch and ongoing management of four new wine clubs (Duckhorn Vineyards, Paraduxx, Goldeneye and Duckhorn Wine Company). This person will have P&L accountability and strategic leadership over the direction of all four wine clubs. This new growth channel for Duckhorn Wine Company represents considerable opportunity to build Brand Ambassadors and to engage our consumers through creative events and allows increased consumer access to our exceptional portfolio of premium wines.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Wine Club Management:

Develops and manages the four new Duckhorn Wine Company wine clubs. This entails establishing new club-exclusive benefits, features and programs, club event planning, order execution and fulfillment.

Develops performance reports detailing wine club activity (memberships, new enrollments, cancellations, and full P&L financials). Manages the annual budget and allocation planning for all wine clubs.

Collaborates with the winemaking and operations teams in developing wine production and product allocation needs for all wine clubs.

Develop creative communication tools for Club members including newsletters, email blasts, direct mailers, and tasting room collateral. Responsible for copy development and design layout for all wine club collateral.

More info here

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Saturday, November 25, 11:23 am

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