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France: Senior Marketing Manager

pernod-ricard-2

For the brands concerned:

  • Formulate objectives, strategy and an action plan for the short- and mid-term to improve Pernod Ricard’s  brands profitability.
  • Ensure the implementation and follow-up of the action plan.
  • Assess the results obtained.

Key responsibilities

  • Manage the brands concerned on a day-to-day basis.
  • Analyse the relevant markets and evaluate the results of initiatives across the marketing mix. Propose actions to achieve the agreed objectives.
  • Formulate a strategy and accompanying budgetary proposal as part of the long range and annual plan processes.
  • Prepare and circulate market and brand analysis.
  • Contribute to the continued development of both the brands and the company.

More info here

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Saturday, December 16, 5:32 am

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