For the brands concerned:

• Formulate objectives, strategy and an action plan for the short- and mid-term to improve Pernod Ricard’s  brands profitability.
• Ensure the implementation and follow-up of the action plan.
• Assess the results obtained.

• Manage the brands concerned on a day-to-day basis.
• Analyse the relevant markets and evaluate the results of initiatives across the marketing mix. Propose actions to achieve the agreed objectives.
• Formulate a strategy and accompanying budgetary proposal as part of the long range and annual plan processes.
• Prepare and circulate market and brand analysis.
• Contribute to the continued development of both the brands and the company.

More info here

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