Ireland: Caterogy Manager

- Develop strategies to grow all categories
- Identify priority Category-Customer combinations and pro-actively apply full Category Management Programs (Definition-Role-Analysis-Strategy-Tactics-Review) to the identified opportunities
- Deliver and evolve a full suite of block-o-grams and plan-o-grams by channel
- Recommend pack-price strategies for BI brands
- Recommend to Key Accounts and Field Sales, optimal ranging, space planning, merchandising and other tactical initiatives by channel
- Generate simple and compelling selling stories for Field Sales personnel to win-at-the-point-of-sale/on-premise
- Analyse competitor ranging, merchandising, pack-price, point-of-sale and display strategies and translate into recommended actions for BI.
- Identify and quantify category opportunities for BI brands
- Ensure that BI always uses best practice Category, Range and Space planning tools
- Ensure BI has the best processes and IT solutions for ranging and merchandising and that they are utilised to the maximum effect.
Tags | britvic, ireland, Jobs, Production, soft drinks





 
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