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New York: Public Relations Manager

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Palm Bay International, a New York-based leading importer of wine & spirits, is seeking a Public Relations Manager to work closely with the Director of Public Relations to promote a positive image for Palm Bay and its comprehensive portfolio from around the globe. This includes increasing brand awareness among the press, trade and general public through strategic management of relationships with key members of the media, planning and execution of U.S. press tours for winery principals, judicious use of product sample programs, development of comprehensive written communication tools, and participation in events. The successful Public Relations Manager will work effectively with counterparts in marketing and sales to support sales goals and outcomes.

• Support Director of Public Relations in developing and executing comprehensive public relations programs for Palm Bay International’s wine and spirits portfolio.
• Identify media targets, manage database to ensure successful market penetration; initiate and manage relationships with the media; act as a liaison between winery principals and the press.

More info here

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Sunday, September 24, 7:36 pm

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