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UK: Customer Development Manager

britvic-soft-drinks-2
At Britvic, we offer exceptional careers to people with exceptional talent. From Pepsi to Tango, J2O to Robinsons, the Britvic brands have all become truly household names. We are already firmly established as one of the leading players in the UK FMCG market and with our track record of success and innovation, this makes it an exciting time to join Britvic.
Type of outlets managed: Type of outlets include, small to medium multiple groups & Independent Licensed wholesale operators, large independent accounts, regional contacts and depots of national accounts and generating new multiple and key account business across all customer types.


Your main responsibilities as Customer Development Manager will involve:

  1. Grow profit from existing business

–       Maintain and develop existing account range and space

–       Effective implementation of price and promotions to deliver revenue growth

  1. Deliver new business

–       Use new business and category principles to negotiate regional and multiple contracts in line with the RTM

–       Negotiate customer ADF/LTD agreements in line with RTM ppl guidelines

–       Negotiate PD and pricing in line with channel guidelines to ensure excellence of execution

  1. Drive distribution of core range and NPD

–       Effective sell-in of promotions and NPD to ensure excellence of execution

–       Develop a close working relationship with CDE/TSR’s to ensure availability of ‘push’ sku’s

–       Execution of equipment strategy within region

  1. Execute National Account Plans

–       Ensure timely and accurate completion of all necessary admin relating to execution and customer profitability

–       Effective data analysis and appropriate adoption of reporting and measurement tools and processes

More info here

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Saturday, November 25, 4:06 am

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