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Wild Turkey Deal is now Official

Pernod and Campari announced today that the Wild Turkey transaction has been completed after receiving approval of US and Italian antitrust authorities. In all, Campari paid $581 million for the bourbon brand that helped to “cement its position among the leading companies in the U.S.” The deal was originally announced April 8.

“We at Gruppo Campari are proud to take ownership of this iconic brand and look forward to its inclusion in our portfolio of top global brands including Campari and SKYY Vodka as well as our stable of regional leaders. With the addition of Wild Turkey, our US presence and international reach will be dramatically strengthened. We plan to further build the Wild Turkey brand globally and realize the full potential of this authentic, award-winning American whiskey,” said chief Bob Kunze-Concewitz.

Wild Turkey is a global brand with a total volume above 800,000 nine-liter cases sold in over 60 markets. The US is the brand’s largest market, accounting for almost one-half of the brand’s sales; Australia and Japan are respectively its second and third largest markets. The acquisition also includes American Honey which is doing particularly well in the US.

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Tuesday, January 23, 3:45 pm

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