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Beer Distribution Firm Set To Promote US Soft Drink

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Snow Beverages has teamed up with a New York-based beer distribution firm to launch its soft drinks into the Manhattan market.

Manhattan Beer Distributors (MBD) is looking to build up its non-alcoholic drinks portfolio and will now focus on the Snow Beverages line of natural soda and vitamin soft drinks to help it achieve this goal.

The company will launch the antioxidant drinks into the New York market in a bid to improve sales figures in eastern regions of the US.

Stu Strumwasser, president and chief executive officer of Snow Beverages, commented that it is great to see the firm partnering with a distribution firm as well-renowned as MBD.

He said: “Manhattan Beer is one of the largest, most powerful and well-run distributors that we have met.

“We are excited to be affiliated with them as we begin to offer our new products to independents and chains throughout our hometown.”

Soft drink products made by Snow Beverages are said to contain no false sugar, caffeine or artificial flavourings.

Pure cola and lemon and lime are among its most popular varieties.

More info here

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Saturday, September 23, 5:36 am

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