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California: E – Commerce Manager


Five Grapes LLC was formed in February 2008. Five Grapes LLC is a unique US wine distribution company consisting of many separate components. A significant component of that model is the sale of Premium wine through multiple ecommerce sites. Premium wine is best described by Five Grapes as great tasting, value oriented wines including back vintage VIP/investment grade wines and newer vintage lightly distributed wines. Among the ecommerce sites planned are a main brand, a high end brand, a discount brand and a for occasion brand. Five Grapes LLC is looking for an experienced e-commerce manager to assist the company as it develops its ecommerce platforms. Marketing experience within the premium wine/spirits industry is required, as is intimate knowledge of ecommerce, web optimization, search engine optimization, web 2.0, social networking, viral marketing, etc. This individual will report directly to the CEO of the company. A more detailed job description is below.

Manage, promote and market retail brands (ecommerce)
• Develop, plan and execute ecommerce strategy per brand including vision, target market, marketplace positioning, brand positioning, expected irr, etc.
• Manage look and feel of ecommerce sites including graphic design elements
• Oversee site development as needed (updates)
• Create, manage and execute awareness plan to draw proper traffic to site including web optimization, social networking (facebook, twitter, linked in, etc.), blogging, etc.

More info here

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Sunday, December 17, 4:16 am

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