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California: Wine Club Manager

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Develops and manage the monthly, bi-monthly and quarterly wine clubs. This entails establishing new club-exclusive benefits, features and programs, club event planning, order execution and fulfillment. As well as programs to promote and maintain wine club membership.

Develop creative communication tools for club members including newsletters, e-mail blasts, direct mailers, and tasting room collateral. Responsible for copy development and design layout for all wine club collateral and monthly news letter.

Promote and tracks Visitor Center enrollments and works with wine club sales/customer service team and tasting room staff to communicate the benefits of wine club membership.

Develops performance reports detailing wine club activity (memberships, new enrollments, retention, cancellations, and full P&L financials). Manages the annual budget and allocation planning for all wine clubs.

Collaborates with the winemaking and operations teams in developing wine production and demand forecasting for future needs for all wine clubs.
Ensures the timely batch processing of wine club shipments allowing for order “add-ons”; partners with shipping to ensure timely and cost effective delivery. Works closely with the shipping team and fulfillment house and finance teams to ensure adequate stock levels in time for club shipments, web orders and reorders.

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Sunday, September 24, 5:37 pm

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