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Coca-Cola Japan Launches Green Tea Flavoured Drink – Iced And RTD Tea


Coca-Cola drinkers in Japan will soon be able to enjoy a version of the popular soft drink flavoured with green tea and basil extracts.

Set to appear in stores and supermarkets later this month, the drink is expected to contain many antioxidants that will offer some of the health benefits contained within tea.

Aimed primarily at health-conscious female drinkers in their 20s and 30s, the new drink will include catechins which are said to help with weight loss diets.

Coca-Cola’s new drink is being marketed as a response to the Japanese public’s love of traditional beverage options such as tea and coffee.

The firm’s major rival Pepsi is also preparing to launch a similar product into the Japanese market.

The minty tea flavouring shiso will be incorporated into a new green tea-flavoured drink that will be unveiled by the company later in June.

More info here

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Saturday, December 16, 10:34 pm

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