Diageo China j/v launch Shanghai White Premium Vodka

Diageo, has teamed up with Chinese white spirit producer Shui Jing Fang to produce a premium vodka in China.
Jointly they have launched a new vodka, Shanghai White, in Hong Kong with a suggested retail price of HK$470 (US$60) per bottle.
“Shanghai White’s roots are firmly in Asia, a tribute to the vast and centuries-old distilling heritage found in this region,” Kenneth Macpherson, Diageo’s managing director, Greater China, said in a statement. The company gave no details about the venture with the Chinese partner.
Shui Jing Fang is the producer of Baijiu, or Chinese distilled white spirit.
Tags | china, diageo, New Products, spirits, vodka





 
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