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Diageo China j/v launch Shanghai White Premium Vodka

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Diageo, has teamed up with Chinese white spirit producer Shui Jing Fang to produce a premium vodka in China.

Jointly they have launched a new vodka, Shanghai White, in Hong Kong with a suggested retail price of HK$470 (US$60) per bottle.

“Shanghai White’s roots are firmly in Asia, a tribute to the vast and centuries-old distilling heritage found in this region,” Kenneth Macpherson, Diageo’s managing director, Greater China, said in a statement. The company gave no details about the venture with the Chinese partner.

Shui Jing Fang is the producer of Baijiu, or Chinese distilled white spirit.

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Thursday, September 21, 8:52 am

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