International Beverage (InterBev), a wholly owned subsidiary of the alcohol beverage producer Thai Bev, has assigned its Speyburn and Old Pulteney brands to International Beverage USA (InterBev USA), its New York City subsidiary, in order to strengthen its commitment to the US marketplace.
International Beverage USA takes the reins of the Scotland-based Inver House Distillers portfolio in the US effective August 1, 2009.
The company said, InterBev USA, which imports and markets Chang Beer and Mekhong, is well positioned to grow the Inver House Distillers portfolio and take on additional products produced by Thai Bev.
Barrie Jackson, president of International Beverage, said: “Having the Inver House Distillers portfolio under International Beverage, will allow us to manage our brands more effectively in the states and provides us with more focus and commitment to building our relationships with our trade partners and consumers.
“We established the regional headquarters in 2006 as a long-term investment in the US market, and that has begun to pay dividends with the success of our Chang Beer brand and more recently Mekhong. Placing Inver House Distillers brands with our US subsidiary underscores the commitment to strengthening our position in this important marketplace.”
John Lennon, president of InterBev USA, said he is delighted to have Inver House Distillers brands in the company’s portfolio and has already begun working on the transition with Constellation Wines US, which currently imports the Inver House Distillers brands.
He said, “There is a tremendous opportunity to build on the success of Speyburn and Old Pulteney here in the US and introduce other Inver House Distillers brands into the marketplace. We will be making a sizeable investment in resources to ensure our success with these brands and will work closely with our trade partners to make the transition as smooth as possible.”