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Netherlands: Channel Marketing Manager Off Trade

diageo3

The role of channel marketing is to grow the category in the channel;

Deep understanding of channel dynamics and opportunities
Own operational marketing in the channel: sales drivers, activation programs, POS execution
Guide Hub consumer marketing in its decisions being the voice of the channel and customers
Contribute to the JUBP – particularly category strategy, trade strategy and sales units plan
Serve as an interface between Hub consumer marketing and Sales team / category development
Accountability for A&P spent in its channel

Measurement: Share versus competition, category growth, NSV, GM, OP, Cash, Brand health, Distribution, Visibility, Promotion.

More info here

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Thursday, September 21, 1:43 am

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