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Pernod Ricard prepares Tia Maria for Outright Sale

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Pernod Ricard has reportedly put up coffee liqueur brand Tia Maria up for sale, as it looks to raise cash after spending $9.2bn to acquire Vin & Sprit last year. The move follows the group’s move to sell bourbon brand Wild Turkey to Campari for $575m last month.

According to a weekend report in The Times, Pernod has begun a formal sale of Tia Maria, which is estimated to be valued at between $300 – $380million. The brand is likely to attract the attention of Pernod Ricard’s main rivals, including Bacardi, Fortune Brands and Brown-Forman.

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Saturday, November 25, 7:53 am

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