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Scotch Whisky Association wins Protection Battle in Italian Courts

A long fight by the Scotch Whisky Association to protect consumers from imitation ‘Scotch
Whiskies’ in Italy has come to a successful end in the Italian Supreme Court.

In the late 1980s, a number of imitation ‘Scotch Whiskies’ were found on sale in major retailers in
Italy. All the ‘whiskies’ were supplied by a Mr Angelo Vendrame operating under several trading
names. Despite the use of Scottish sounding names such as ‘MacQueen’, ‘Clan 55’, ‘Jackson’s’,
‘Gold River’, ‘Royal Club’ and ‘Sullivan’ none of the products was genuine. Some were
specifically mis-described as ‘Scotch Whisky’ on labels, whilst others claimed to be ‘produced’ or
‘matured’ in Scotland. Each label referred to a ‘shell’ UK company, Alex Albright Ltd, which had
been set up by Mr Vendrame, to suggest a false provenance for his products.

A spokesman for The Scotch Whisky Association said:
“This has been a long battle to protect Italian consumers and Scotch Whisky distillers from
imitation products unfairly trading on Scotch Whisky’s reputation. Such practices left unchecked
would undermine consumer confidence and the integrity of Scotch Whisky. Our top priority must
be to protect Scotch Whisky from all forms of unfair competition and we are delighted at the
successful outcome of this lengthy action in Italy.”

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Thursday, December 14, 8:41 pm

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