Develop and define a clear events strategy that is integrated with our GAME and Channel Objectives
· Create, manage and implement all internal events and briefings
· Develop and deliver a compelling hospitality strategy that creates great relationships and brand passion within our customers
· Develop and maintain relationships with key event owners, concessionaires and trade partners
· Through clear measurement and evaluation ensure event activities deliver from a consumer and financial perspective. Represent and lead negotiations of contracts and financials, to drive maximum return, with external customer and supplier contacts.

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