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USA: Manager – Consumer Planning – Beer/Rum

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The candidate’s primary responsibility will be to help shape and implement specific brown spirits brand strategies within the Whisky category. The role will also require candidate to help shape and implement specific brown spirits innovation projects in the US. The whisky category is a core focus in the US. General areas of responsibility include:

·Insights: The candidate will ensure that we identify the most powerful consumer insights as they relate to brown spirits and apply them to unlock growth on all of their projects, whether they are for innovation purposes or for existing brands.

· Learning: The candidate will create research proposals for existing brands or learning plans for each new brown spirits innovation product according to best practice guidelines, striving to always do the “least amount of the most powerful research.” He/she must be able to determine when to use judgment or existing knowledge vs. commissioning new research, and be able to managing research projects through from briefing to implication and application of the insights gained.

·Planning Principles: As a member of the CP team, the candidate will also be providing assistance where necessary to help deliver overall Diageo targets. This could include tasks like facilitation and brainstorming, insight generation, and concept writing with the goal of adding value to the overall business.

More info here

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Thursday, December 14, 2:47 pm

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