Fonterra Brands New Zealand (FBNZ) launched Whole, a flavoured water enriched with protein and fibre to help bridge the hunger gap between meals. Massey University conducted its own research to validate the claim.

The new product establishes a new segment in the beverages market.

A ground breaking key ingredient of Whole is ClearProtein from Fonterra Ingredients.

ClearProtein allows consumers to enjoy the benefits of a whey protein without compromising on flavour or refreshment.

Whole is available in 500mL serve size available in Lemon & Lime, Tangerine and Berry flavours and can be found in a New Zealand supermarket in the bottled water category aisle.

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