Categorized | New Products, News

American Rockstar Kid Rock launches “BadAss Beer” in Michigan

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Drinks Americas Holdings, Ltd. recently announced that on July 4th it started brewing and filling kegs for the launch of Kid Rock’s “AMERICAN BADASS BEER COMPANY™”. The company today announced that the first roll out market will be the Michigan market.
Kid Rock plans to launch kegs of his new AMERICAN BADASS BEER™ American Style Lager at Detroit’s Comerica Park in time for concert dates July 17th and 18th. AMERICAN BADASS BEER™ will be available at kiosks within the park during the concerts. After these shows, a newly formed sales team will begin meeting with and selecting distributors and filling orders in the Michigan market.

J. Patrick Kenny, CEO of Drinks Americas, said, “ We will launch AMERICAN BADASS BEER™ in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. (No Surprise there then -Ed) We look forward to selling a lot of great tasting AMERICAN BADASS BEER™.”

About Kid Rock

Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, “Rock ‘N Roll Jesus” debuted at #1 on the Billboard Top 200 and was the #1 selling Rock album of 2008. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.

About Drinks Americas:

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas’ portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.

For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

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