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FLorida: Regional Marketing Manager Scotch – Northern LAC region

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This role will specifically build the Diageo Scotch Portfolio across NOLAC driving strong value growth. The Marketing Manager will be responsible for writing the portfolio strategy and individual brand strategies and ensuring that world class GAME plans are written and executed.Scotch is a significant contributor to overall LA&C Performance. Key Brands are JW, Buchanans, Old Parr, and J&B.

The Regional Marketing Manager will need to make critical decisions with respect to the planning process and will lead Scotch Planning for CAFEC.

Recommending a clear portfolio strategy, highlighting how we plan to leverage each brand and the prioritization across the portfolio by region and market.

More info here

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Tuesday, October 17, 8:30 pm

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