Birte Syska replaces the promoted Olli-Pekka Lappalainen as Brown-Forman manager for the Nordic region
Liquor supplier Brown-Forman has appointed Birte Syska as Nordic duty-free key account manager, effective from August 3. Syska, who will be responsible for the company’s duty-free operation in the Nordic region including pricing and promotions, replaces Olli-Pekka Lappalainen, who was promoted to director of travel-retail in Europe, Africa and the Middle East in June.
Syska joined Brown-Forman in August 2006 as sales development manager. She previously held sales and key account positions with several international consumer goods companies.