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California: Associate Manager – Public Relations

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Constellation Wines U.S. (CWUS) is the number one premium wine company and the largest wine company in the U.S. based upon sales dollar value. The portfolio includes such brands as Woodbridge by Robert Mondavi,Clos du Bois, Robert Mondavi Private Selection, Blackstone, Ravenswood, Robert Mondavi Winery, Simi,Estancia, Wild Horse, Arbor Mist and Paul Masson Grande Amber Brandy. CWUS and Vincor Canada comprise Constellation Wines North America, a division of Constellation Brands, Inc., a leading international producer and marketer of beverage alcohol in the wine, spirits and imported beer categories.

The position is responsible for working with the Public Relations team and marketing
teams to assist in the development and execution of programs that elevate strategic
messaging within the organization and the marketplace. Assist in developing and
disseminating newsworthy information about people, vineyards, wines and wineries to
carefully selected press, trade organizations and targeted consumers. Responsibilities
include managing communication plans to internal and external audiences for respective
brands and contributing creative public relations and marketing strategies.
RESPONSIBILITIES:

• Working with the PR Director, execute focused public relations and communications
plans, ideas and programs that support the strategic messages of each brand.
• Manage daily relationships with selected agency partners and direct projects under the
guidance of PR Director..
• Develop and execute annual plans for select brands within portfolio and develop
creative story ideas to trade and lifestyle media as required to secure coverage
• Elevate brand share of favourable publicity and reviews for wineries and vineyards, and
disseminate to key stakeholders across business.

  • Proactively communicate reviews to marketing and winemaking.

• Assist in development and execution of public relations driven events. Attend assigned
committee meetings.
• Collaborate with visitor centres to support promotion of winery events and news within
agreed parameters..
• Coordinate the management of distribution of press releases and media information.
• Coordinate the release of wine shipments to the media, with strategic pitching and
timely distribution.

More info here

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